NATIVE SHOES
Brand narrative

The Vancouver-based maker of ultra-lightweight shoes crafted from recycled materials needed to better connect its core value proposition with the audience who shares it—customers and employees who have a “light-minded” strategic and philosophical approach to living.

Already purpose-led, Native needed to translate its environmental and design story more compellingly to internal and external audiences. This narrative—including a defined “enemy”—provided the baseline for understanding and projecting that story.

  • Narrative “enemy”

  • Narrative summary

  • Narrative purpose book

  • Narrative purpose book

  • Brand guidelines

  • Brand guidelines

  • Brand guidelines

  • Brand guidelines

  • Brand guidelines