CME GROUP
Enterprise narrative
The merger of the Chicago Mercantile Exchange with the Chicago Board of Trade became an opportunity to redefine and reposition the enterprise—to evolve as “CME Group” from a Chicago-centric, trader-focused derivatives exchange to what it had truly grown into: a global financial and technology powerhouse that helps businesses, governments and institutions overcome risk and advance with confidence.
This “confidence to act” narrative underscores CME Group’s strategic agenda and serves as the backbone for CME Group’s brand campaigns, digital presence, thought leadership, marketing, internal communications and acquisition integrations.
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand story
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Brand campaigns
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Brand campaigns
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Brand campaigns
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Brand campaigns
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Thought-leadership content