My story.

I work at the intersection of strategy and story to define brands and create content for marketing organizations, agencies and businesses.

Across years of brand strategy and editorial work, I’ve written about motorcycles and carpet tiles, oil fields in Azerbaijan and Olive Garden restaurant openings in Wichita. And a few homicides and explosions. Also, hotel rooms and robotic surgery. Fashion footwear and biopharmaceuticals. The Chicago Cubs and dump trucks (no relation). Helicopters and guitars. I have named an Irish whisky, a hybrid cloud, a brick paver company, an ad agency, a streaming service, a banking analytics spinoff and physical stores for two of the world’s most recognized consumer brands.

As the Partner leading the writing and content practice at VSA Partners, I developed its editorial and verbal identity capabilities, and built a staff of 20 writers and content strategists. Before that, I worked for six years on the corporate communications staff of consumer foods giant General Mills, and before that, four years as a reporter at two Wisconsin newspapers.

Today, my focus and expertise is:

• Strategic narrative and brand storytelling
• Business transformation and culture change
• Corporate visioning and leadership messaging
• Naming and verbal identity
• Writing, campaign activation, creative direction
• Content strategy and planning