PALANTIR
Brand persona

Palantir is a company of outsiders. The weird ones. The passionate geeks. If the company were a movie character, it would be the nerdy, skeptical sidekick who trades snappy dialogue with the leading character while explaining how to defuse a dirty bomb using a spatula.

So when this rebellious, far-reaching and notoriously private software engineering and tech security company needed to codify its calling and voice for clients and colleagues in the marketplace, I wrote this “brand book nobody asked for.”

  • Brand voice

  • Brand voice

  • Brand voice

  • Brand voice

  • Brand voice

  • Brand voice

  • Brand voice